Job Summary

As a Senior Fundraiser at the Ayrshire Hospice you’ll play a crucial role in ensuring we maximise our income and maintain the highest standards of donor and supporter care. Your work will be instrumental in enabling us to continue to provide specialist palliative care and services to people and families affected by life shortening illness across Ayrshire and Arran.

As a Senior Fundraiser – Individual Giving you will work collaboratively with other fundraisers managing and supporting of a key range of individual giving fundraising initiatives, including a committed giving scheme, direct mail appeals, the hospice lottery, legacies and trust and grants.

Supported by the Fundraising Manager and Senior Fundraising Manager, you will develop and shape this area of fundraising, including creating new products and stewardship plans, resulting in the engagement, development and retention of supporters.

Duties and Key responsibilities

• To lead, promote, project-manage, deliver and evaluate a robust program of fundraising activities including
  • Legacy Campaign
  • Trust and Grant applications
  • Lottery
  • Regular and ad-hoc individual giving

• To provide excellent donor care to supporters in order to develop productive and lasting relationships, inspiring supporters, both new and existing, to engage with us and raise funds for the Hospice.
• Represent the organisation and uphold the organisations reputation and value

• Plan, manage and co-ordinate all aspects of delegated direct mail appeals, including legacy campaigns.
• Support the development of a donor acquisition and legacy pledger stewardship programme.
• Analyse performance data from direct mail appeals and donor acquisition activities. Deliver routine reports to the Fundraising Manager on performance against agreed performance indicators for each activity.
• Maximise the level of gift aid generated across the range of individual giving programmes and unsolicited individual donations.
• Work closely with the communications team to identify opportunities to inspire and recruit new supporters.
• Develop and Report on relevant KPIs and Metrics
• Work closely with fundraising colleagues to ensure all fundraising activities are fully supported.
• Work closely with colleagues across the Hospice for the benefit of our supporters.
• Ensure compliance with the Hospice policies and procedures.
• To be flexible within the broad remit of the post and represent the hospice at key events & activities as directed by the Senior Fundraising Manager.

The purpose of this job description is to focus on the most important aspects

• of the jobholder’s role. It is not intended to be a complete list of the duties; therefore, it
• is to be expected that the day-to-day performance of the job will include tasks not listed
• above. The list of duties for which the jobholder is responsible may reasonably be varied

or added to at the discretion of the hospice.

Person Specification

Education / Qualifications
• Higher National Certificate or SVQ level 3 qualification in relevant subject or relevant experience in a similar role - Essential

Knowledge and Experience
• Experience in a direct marketing, fundraising or customer service role. Previous experience in dealing with face to face contact with customers and development of positive customer relations - Essential
• Strong working knowledge of CRM databases - Essential
• Knowledge of fundraising regulations and best practices - Essential
• Knowledge of law relating to wills together with a clear understanding of legal terminology and direct experience of working within or dealing with the legal or trust profession - Desirable
• Understanding of donor acquisition and retention strategies - Desirable
• Microsoft office skills - Essential

Ability/Skills
• Excellent communication skills – written and oral. An ability to communicate confidently and clearly to a range of diverse audiences - Essential
• Ability to work under pressure, managing multiple priorities and delivering to deadlines - Essential
• Strong project management and organisational skills with the ability to organise and plan own work and the work of others to deliver objectives on time - Essential
• Negotiation skills - Essential
• Analytical, organised, and great attention to detail - Essential
• Confident presenter and willing to travel to community events - Essential
• Full driving licence and ability to provide own transport - Essential

Personal Qualities
• A strong correlation with the Ayrshire Hospice values - Essential
• Willingness and determination to work in hospice care as well as a person-centred approach to relationships - Essential
• Personable with a high level of emotional intelligence, honed listening skills and comfortable talking to people of all backgrounds - Essential